Alliance Cargo Direct is a technology company aiming to improve international e-commerce and logistics processes. In particular, they are focused on helping overseas customers to buy authentic Japanese products directly from Japanese suppliers.
In 2017 Alliance Cargo Direct developed the ANA mall app targeted at the Chinese market which enabled Chinese customers to purchase Japanese goods conveniently and without any language barriers.
As a subsidiary of ANA Holdings, Alliance Cargo Direct leverages ANA’s logistics network to deliver goods to customers quickly and cost-effectively. Alongside their e-commerce solution for Chinese customers, the technology company also offers a multilingual chat-service and a system which allows users to clear customs prior to sending goods. This enables up to 30% savings in tax expenses.
In 2018 Alliance Cargo Direct announced that they would start using blockchain technology and issue their own token to address challenges in the e-commerce market, such as long transaction times and high costs for any merchant wanting to sell Japanese goods to the international market. By implementation of blockchain technology, they will provide customers with more transparency and speed during the payment process when purchasing Japanese goods.
When Alliance Cargo Direct first launched their token, called ACD, it was built on the Ethereum blockchain. However, in March 2019, it was instead integrated into the SLP ecosystem in collaboration with Bitcoin.com. The high transaction speed and low-cost transactions of SLP has made it possible for ACD to be accepted by more than 1000 stores across Japan.
Just a few weeks later, Alliance Cargo Direct announced their first buy-back program in partnership with Bitcoin.com. During this time, for every USD that customers spent in ACD or Bitcoin Cash in any of the affiliate retailers store, a certain percentage of that purchase will be used to buy-back tokens. This initiative is aimed at increasing liquidity as well as adding value to ACD.
ACD Coin will start trading on Bitcoin.com Exchange at 9am CET on the 29.11.2019.
Learn more about Alliance Cargo Direct here.